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15 Proven Freebie Ideas for Coaches to Grow Their Business

Business growth, Web design

In today’s digital world, building a successful coaching business can be both exciting and tough. We know how important it is to offer something valuable to attract and connect with your audience. That’s why I’m here to help you understand how using freebies can boost your sales.

So, what exactly is a freebie?

A freebie is a gift or resource that you give to your audience without asking for any payment. It’s a little extra something, a gesture of goodwill and a way to provide value upfront. It’s like saying, “Hey, I appreciate you, and here’s something special just for you!”

It’s crucial that the freebie or gift you offer to your client is really valuable. This makes them think, “If they’re giving me this for free, imagine what I’ll get if I pay for their service.”


Why Freebies Matter for Your Growing Business:

Engaging with Your Audience:

Imagine this: Why would you turn down a free solution to a problem you’re facing?

Offering something valuable for free grabs people’s attention and makes them curious. It’s a great way to connect with your audience and get them interested in what you offer.

Building Trust and Credibility:

In the fast world of online businesses, trust is everything. By giving away a high-quality freebie, you show that you know your stuff and that you care about your audience. This builds trust and makes you more credible.

Growing Your Community:

Freebies act like a magnet, attract new visitors to your website. When people realize they can get something valuable without paying, they’ll come running. Once they’re in, you have the chance to turn them into loyal fans.

Boosting Your Email List:

Freebies are like a secret weapon for growing your email list.


How to find the best opt-in freebie ideas for your coaching business?

When it comes to finding opt-in freebie ideas for your coaching business, here are some strategies to help you generate creative and valuable ideas:

1. Understand Your Audience:

Start by really understanding your target audience. What are their pain points, desires and challenges? What specific topics or resources would be most helpful to them? Create surveys, engage in conversations and analyze feedback to gather insights that will guide your freebie creation.

2. Research Competitors:

Explore what other coaches in your niche are offering as freebies. Look for inspiration, but try to put your unique spin on it. Pay attention to gaps or areas where you can provide something different or more valuable to your audience.

3. Use Your Expertise:

Consider your own expertise and what you can offer that aligns with your coaching niche. What specific knowledge or skills do you possess that would be important to your audience? Look into your strengths and find ways to package them into valuable resources.

4. Use Your Existing Content:

Take a look at your blog posts, videos, podcasts or any other content you’ve created. Is there an opportunity to repurpose or expand on existing content to create a valuable freebie? For example, you can compile a collection of your top blog posts into an e-book or create a webinar based on your most popular video series.

5. Answer To Frequently Asked Questions:

Think about the usual problems your clients face or questions they ask you. Make freebies that help solve these problems and give useful advice.

6. Use Google for Research:

Use Google to discover popular topics and questions related to your coaching niche. Look for keyword suggestions and explore the “People also ask” section. You can also use platforms such as Pinterest and Etsy which can provide visual inspiration and ideas based on what’s trending within your industry.

7. Engage on Social Media:

Engage with your target audience on social media platforms like Facebook groups, LinkedIn or Instagram. Pay attention to the questions, comments, and discussions happening within your niche. This can spark ideas for freebies that directly address the needs and interests of your potential clients.

8. Attend Webinars and Workshops:

Participate in webinars, workshops or industry events related to your coaching niche. Listen to the topics being discussed and take note of the questions from participants. This can inspire freebie ideas that cater to those specific pain points.


15 the best freebie ideas for coaches

Here are 15 freebie ideas for coaches, keeping in mind the importance of tailoring them to specific coaching niches:

1. Niche-Specific E-Book

Create an e-book that focuses on a specific topic within your coaching niche, providing in-depth insights, strategies and steps of action.

2. Goal-Setting Workbook

Make a workbook that helps people set and reach their goals, tailored to what they want to achieve.

3. Mindfulness Meditation Audio

Record and share a guided meditation audio that helps your audience relax, reduce stress and enhance their overall well-being.

4. Leadership Assessment

Offer a leadership assessment tool or quiz that enables your audience to evaluate their leadership strengths, areas for improvement and development opportunities.

5. Confidence-Building Challenges

Design a series of daily challenges or activities that focus on boosting self-confidence and developing a positive mindset.

6. Guide for Money Planning

Make a complete guide with easy tips, tools and resources to help people plan their money and reach their financial goals.

7. Templates for Time Management

Give your audience templates and tools to help them manage their time better, so they can get more done.

8. Checklist for Health and Wellness

Make a checklist or guide promoting healthy habits and self-care, customized to what your coaching is about.

9. Webinar on Communication Skills

Host a live or recorded online session where you share ways to communicate well, listen actively and make better connections with others.

10. Short Training Videos

Produce brief video sessions where you demonstrate simple exercises or mindfulness techniques, offering guidance and encouragement for viewers to incorporate these practices into their daily routine.

11. Journal Prompts for Self-Reflection

Offer a series of questions for writing that encourage people to think about themselves, grow,and learn more about who they are.

12. Career Transition Guide

Create a step-by-step guide or toolkit that supports individuals in navigating career transitions, offering resources, job search strategies and tips for successful transitions within your coaching niche.

13. Create Quiz

Develop a quiz that helps individuals assess their relationship or parenting skills, providing personalized feedback and suggestions for improvement.

14.Goal Setting Worksheet

Offer a printable worksheet to help individuals set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) and create action plans for achieving them.

15. Recipe Ebook

Compile a collection of healthy and easy-to-make recipes tailored to various dietary preferences or fitness goals.


In conclusion, creating freebies for coaches is a powerful strategy to attract and engage potential clients. By offering valuable resources, you establish yourself as an expert in your niche and build trust with your audience.

However, choosing the right freebies for your coaching business and effectively integrating them into your website can be challenging.

If you need assistance in selecting the right freebies for your coaching niche or integrating them seamlessly into your website, I offer you a Free Strategy Consultation. During this session, we can discuss your goals, target audience and specific needs to develop a tailored approach that aligns with your business objectives.

To stay updated with valuable tips and insights on improving your website and attracting more clients, I invite you to join my email list. By subscribing, you’ll receive regular newsletters packed with actionable advice, industry trends and exclusive content.


Remember, the success of your coaching business relies on providing value to your clients right from the start. Offering freebies not only showcases your expertise but also demonstrates your commitment to their growth.

Hey there!

We are Milena & Stefan, web deigner and developer behind brand BitSteady Creative. Our passion is to help creative entrepreneurs, freelancers and small businesses as you get a quality website up quickly at an affordable price. We’re not just another web design company. We’re entrepreneurs like you who understand that your time is your money!

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